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Telerama to Deliver Wireless Internet Access to the Cultural District

Pittsburgh's national UNWIRED DAY celebration at La Strada, Thurs., Sept. 25, in the Cultural District only three days away

Pittsburgh, PA - September 22, 2003 -Pittsburgh's Cultural District is coming unwired. Telerama Internet – experts in Internet connectivity for over 15 years – today announced an agreement with The Pittsburgh Cultural Trust to provide Wireless Internet access, or “Wi-Fi” (Wireless Fidelity), to Pittsburgh's Cultural District. An arts presenter, real estate and economic development catalyst, the Trust manages the fourteen square block area downtown that is distinguished by its grand public spaces, abundance of theaters, art galleries, restaurants, and architecturally significant buildings, including: Heinz Hall (home to the Pittsburgh Symphony), Benedum Center for the Performing Arts, Byham Theater, Harris Theater, O'Reilly Theater, Theater Square, and Wood Street Galleries.

The availability of Telerama Wi-Fi in the Cultural District gives casual and business users the freedom to surf the Internet on laptops, PDAs, and other mobile wireless devices, at broadband speeds unfettered by data lines. Coverage areas at theaters will extend to lobbies, backstage, dressing rooms, production areas, and outside each venue. Visitors to the Cultural District will have the ability to go online and access the Web site of any attraction at no charge via Telerama's service. Users will also be able to log on outdoors at Katz Plaza. Wi-Fi service is already active at three locations in the Cultural District – La Prima, La Prima Coffeehouse at 811 Liberty Avenue, and the Pittsburgh Presse Deli at 947 Liberty Ave – with many more locations to follow in the coming months.

“Telerama Wi-Fi will make the Cultural District experience more exciting for visitors, arts patrons and those who work downtown,” said J. Kevin McMahon, Trust President and CEO.

To celebrate both the arrival of Wi-Fi service in the Cultural District and National ONE UNWIRED DAY, Telerama and the Pittsburgh Cultural Trust invite the public and media to a free party at La Strada restaurant, located at 620 Liberty Avenue, from 6:00 – 9:00 p.m., Thursday, September 25.

We have the following schedule:

• 6:00 – 6:45 p.m.Welcome, complimentary hors d'oeuvres and drinks
• 6:45 – 7:00 p.m.Doug Luce, Founder and President of Telerama Internet
• 7:00 – 7:15 p.m. David DeSimone, Senior Vice President and General Counsel, Pittsburgh Cultural Trust
• 7:15 – 7:30 p.m. Mike Woycheck, Pittsburgh Technology Council
• 7:30 – 7:30 p.m. Mingle! The bar remains open

At the party, La Strada will provide complimentary hors d'oeuvres and drinks, and Telerama staff will present Wi-Fi demonstrations and answer questions. “Telerama Wi-Fi is a valuable service that La Strada patrons – especially businesspeople – will appreciate the ability to access,” says Michael Frischling, owner of La Strada restaurant and publisher of the Pittsburgh City Paper. “I expect wireless Internet access will attract customers and be warmly received by our clientele.”

Doug Luce, Founder and President of Telerama Internet says, “Telerama is pleased to bring Wi-Fi to the Cultural District. Businesspeople, theater-goers and the public can now experience the convenience, flexibility, and freedom that wireless Internet access will add to their daily work and social lives.”

As part of UNWIRED DAY on September 25, Telerama will offer 24 hours of free wireless Internet service to the public at all 100 Telerama Wi-Fi HotSpots located all over Pittsburgh. A contingent of college students, dubbed “Telerama Wi-Fi Ambassadors,” will fan out to Telerama HotSpots to help educate the public about Wi-Fi. And, Telerama staff will man tables at select Telerama Wi-Fi HotSpots to provide the public with free demonstrations of wireless technology, answer questions and hand out information. Other top technology firms will host block parties in major cities nationwide, and launch national advertising campaigns, to increase awareness of wireless technologies. For more information about ONE UNWIRED DAY, visit http://www.intel.com/unwire/.

Telerama Wi-Fi HotSpot Model The world's third ISP, Telerama is already the leading provider of Wi-Fi in Pittsburgh. Telerama also offers service in the southwest and northwest of the country. Service is available through a network of coffee shops, bars, restaurants, hotels, laundromats, theaters, and health clubs all over Pittsburgh. Telerama Wi-Fi helps HotSpots attract customers and generate new revenue streams. As opposed to many other Wi-Fi providers, who charge venues setup and service fees to offer Wi-Fi, Telerama pays HotSpots to join its program and offers other incentives. For a full list of Telerama Wi-Fi HotSpots visit http://www.telerama.com/services/wireless/locations.php3

Those wishing to continue their Wi-Fi service after the free day of service on UNWIRED DAY expires on September 26 may do so by choosing from one of the following plans:

  • $4.95 – Single-day Wi-Fi service rate
  • $9.95 – Special college student monthly Wi-Fi service rate
  • $29.95 – Monthly Wi-Fi service plan (includes free dial-up account)
  • $59.95 – Monthly Wi-Fi service plan and DSL connection

* all Telerama Wi-Fi service options include unlimited time online

While most Wi-Fi service providers are targeting traveling business users at airports and hotels, Telerama is bringing Wi-Fi to neighborhood, campus, and downtown locations so that business and casual users can stroll to their favorite coffee shop, bar, or other venue and get online. Telerama's flexible daily or month-to-month Wi-Fi service plans are devoid of burdensome long-term contracts and setup fees. Bundled Wi-Fi deals that include dialup or DSL connectivity are also offered.

About The Pittsburgh Cultural Trust The Pittsburgh Cultural Trust is a nonprofit organization created to stimulate the economic and cultural development of Pittsburgh through the development and promotion of a downtown arts and entertainment district. The Trust encourages and presents diverse performing and visual arts programs in the Cultural District. For more information visit http://www.pgharts.org/

About Telerama Internet Founded in 1991 as the world's third ISP, the sole focus of Telerama Internet is to leverage the latest in technology - from T3, T1, Wireless Internet (Wi-Fi), DSL and Dialup - to connect people and businesses to the Internet. Backed by over 15 years of experience, Telerama Internet offers the speed, reliability, technical expertise and unparalleled customer support needed to anticipate and meet the evolving connectivity needs of individual and business users. Telerama Internet boasts over 8,000 users. The company is adding 100 new Wi-Fi users weekly and 20 HotSpots per month to its burgeoning Telerama Wireless Internet Access program. Wireless surfing is offered at a growing number of Telerama Internets host Hot Spots located throughout Pittsburgh. Headquartered at 5001 Baum Boulevard, Suite 630, Pittsburgh, Pennsylvania, 15213, Telerama Internet can be reached at (412) 682-0171 or at www.telerama.com.






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